Growth agency for local businesses

Find out where your business is losing customers.

Rootstock Growth is a growth agency for established local businesses. We find what’s holding a business back, then build what it needs to grow: marketing, sales process, CRM and automation, AI tools, and the systems that tie them together.

Start with a free Root Cause Review. It shows where customers slip away: on Google Maps, in AI answers, and on your website.

Get your Root Cause ReviewOr send us a message →

Built on 25 years in home-service businesses, from local to national.

Why marketing disappoints

Why won’t more traffic fix a leak?

Because more traffic goes through the same leak. You can double your ad budget and still lose the same share of customers you’re losing now.

A customer has to find you, choose you, and come back. Break any one of those and the money you spend on the others leaks out.

So we don’t start with “more.” We start with where it’s breaking.

How we work

Attract. Convert. Retain. Run better.

01

Attract

Get found where your customers look: Google search, Google Maps, and now the AI answers in ChatGPT, Gemini and Google’s AI Overviews.

Google Business Profile · Google Ads · AI search visibility

02

Convert

Turn the people who find you into paying customers. Fast responses, clear pages, and follow-up that doesn’t depend on someone remembering.

Lead response and follow-up

03

Retain

Bring customers back and get them talking. Reviews, repeat work and referrals cost far less than finding someone new.

04

Run better

CRM, automations, AI tools and a sales process that holds up, so growth doesn’t break the business. Systems, sales & AI →

Every plan starts at the root of the problem, not at whatever is easiest to sell.

Start here. It’s free

What does the free review check?

Give us your business name and website. The review checks:

  • How you show up on Google Maps for the services you sell, and who’s beating you
  • Whether ChatGPT, Gemini, Claude and Perplexity recommend you, or a competitor
  • Your Google profile, reviews and ratings against your top competitors
  • How fast your website loads on a phone, and whether it’s built to turn visitors into calls
  • Whether your service page answers what customers ask, with facts your competitors don’t state

You get a plain-English report that puts a dollar figure on what’s leaking. Then, if you want, a 20-minute call to walk through it.

No pitch deck. No obligation.

Get your Root Cause Review
Do it yourself

What can you check yourself in 10 minutes?

Four checks from your phone. They won’t give you the full picture, but they’ll tell you whether you have a leak worth finding.

  1. Step 1: Search like a customer

    On your phone, at home, search your main service plus your city in Google Maps. Write down your position and the three businesses above you.

    3 minutes

  2. Step 2: Ask an AI who to hire

    Ask ChatGPT or Gemini: “Who is the best [your service] in [your city]?” Note whether you’re named, and what it says about the ones it picks.

    2 minutes

  3. Step 3: Count recent reviews

    Count your Google reviews from the last 90 days. Do the same for the top business on the map. The gap is a pace, not just a total.

    3 minutes

  4. Step 4: Contact yourself

    Fill in your own website form, or have a friend call during a job. Time how long the reply takes. That’s what a new customer experiences.

    2 minutes + the wait
Plans

What do the plans cost?

$3,000, $4,000 or $6,000 a month. Three ways to start. Every plan is our fee only. Your ad spend is yours, paid directly to the ad platform. Plans include managing up to $5,000, $10,000 or $20,000 a month in ad spend; above that, management is 10% of the spend over the cap.

Foundation

$3,000/mo

Best for: Businesses that already get some work from Google and want a solid, protected local presence.

  • 33 services included, handled for you
  • Google Business Profile fully managed: 3 posts a week, weekly photos, Q&A, protection
  • Listings cleaned up across Google, Apple Maps, Bing, Yelp and Facebook
  • AI visibility audit and monthly monitoring across ChatGPT, Gemini, Perplexity and Claude
  • Local SEO, keyword research and competitor gap analysis
  • One ad channel built and managed, with click-fraud monitoring (up to $5,000 a month in ad spend)
  • Every Google review answered
  • Monthly report and strategy call
See all 33 included

Google Business Profile

  • Full profile optimization (categories, services, products, description, hours, attributes)
  • Google Maps ranking optimization
  • 3 Google posts per week
  • Weekly photo uploads
  • Q&A setup and monitoring
  • Holiday and special-hours updates
  • Profile monitoring and protection
  • Reporting fake or spam competitor listings

Local listings

  • Citation audit and cleanup
  • Apple Maps, Bing Places, Yelp and Facebook listings
  • Duplicate listing removal

Reputation

  • Responses to every Google review
  • Review monitoring and alerts

Search: Google + AI

  • AI visibility audit (ChatGPT, Gemini, Perplexity, Claude, Google AI)
  • Monthly monitoring of how AI describes you
  • Consistent business facts everywhere AI looks
  • Local SEO audit of your website
  • Keyword and customer-question research
  • Page optimization to match your Google profile
  • Google Search Console setup and monitoring
  • Indexing of new pages
  • Monthly competitor gap analysis

Paid ads

  • Ad channels managed: 1
  • Monthly ad spend managed (10% of spend above it): Up to $5,000
  • Campaign build or takeover
  • Keyword and negative-keyword management
  • Bid and budget management
  • Ad copy writing and testing
  • Ad assets (sitelinks, call, location)
  • Geographic targeting and ad scheduling
  • Click-fraud monitoring

Reporting and strategy

  • Monthly report: ad performance, cost per lead, visibility, AI mentions
  • Strategy calls: Monthly
Start with a free review

Scale

$6,000/mo

Best for: Crowded markets, multiple locations, or owners ready to be the obvious name in their area.

  • 47 services included
  • Everything in Growth
  • A third ad channel plus retargeting (up to $20,000 a month in ad spend)
  • Full social media management, including short video from your footage
  • A/B-tested landing pages
  • Calls every two weeks and a quarterly growth plan
See all 47 included

Google Business Profile

  • Full profile optimization (categories, services, products, description, hours, attributes)
  • Google Maps ranking optimization
  • 3 Google posts per week
  • Weekly photo uploads
  • Q&A setup and monitoring
  • Holiday and special-hours updates
  • Profile monitoring and protection
  • Reporting fake or spam competitor listings

Local listings

  • Citation audit and cleanup
  • Apple Maps, Bing Places, Yelp and Facebook listings
  • Duplicate listing removal

Reputation

  • Responses to every Google review
  • Review monitoring and alerts
  • Syndicating your reviews across platforms

Search: Google + AI

  • AI visibility audit (ChatGPT, Gemini, Perplexity, Claude, Google AI)
  • Monthly monitoring of how AI describes you
  • Consistent business facts everywhere AI looks
  • Getting recommended by AI (earning citations AI trusts)
  • Local SEO audit of your website
  • Keyword and customer-question research
  • Page optimization to match your Google profile
  • Google Search Console setup and monitoring
  • Indexing of new pages
  • Monthly competitor gap analysis
  • Schema markup (structured data): Full site graph
  • Profiles on high-trust sites
  • Placements in “best of” listicles
  • Monitoring what people see when they search your name

Paid ads

  • Ad channels managed: 3 + retargeting
  • Monthly ad spend managed (10% of spend above it): Up to $20,000
  • Campaign build or takeover
  • Keyword and negative-keyword management
  • Bid and budget management
  • Ad copy writing and testing
  • Ad assets (sitelinks, call, location)
  • Geographic targeting and ad scheduling
  • Click-fraud monitoring
  • Competitor ad monitoring

Website and content

  • Landing pages per month: 4, A/B tested
  • 2 service or service-area pages per month
  • Website health monitoring (speed, uptime, broken links)

Social

  • Social media: Full management + short video
  • YouTube channel optimization
  • Sharing across Facebook, Reddit, Pinterest and X

Reporting and strategy

  • Monthly report: ad performance, cost per lead, visibility, AI mentions
  • Strategy calls: Every 2 weeks
  • Quarterly growth plan
Start with a free review

Compare every plan side by side →

Our standard

If we can’t help you make money, we don’t want your money.

That’s not a slogan. It’s how we decide who to work with.

If we look at your business and don’t believe our work will pay for itself, we’ll tell you, and we won’t take you on.

If we do take you on, we stand behind it. Plans run 12 months, because real results take time to build. But if we haven’t increased your qualified leads by day 120, you can walk away.*

*Applies when you’ve given us the access we need and funded the ad budget we agreed on. Full terms in your agreement.

How it works

How does working with us start?

  1. 1

    Review

    Get your free Root Cause Review. See where you’re losing customers.

  2. 2

    Talk

    A 20-minute call with our team. No script, no pitch deck.

  3. 3

    Plan

    We agree on what to fix first, the plan that fits, and your ad budget.

  4. 4

    Grow

    We do the work, report monthly in plain numbers, and expand what’s working.

Questions

What do owners ask first?

Do you only do marketing?

No. We’re a growth agency. Marketing gets customers to find you, but growth also depends on what happens next: the sales process, the CRM, follow-up, automation and the AI tools your team uses. We work on whichever of those is holding you back.

Is ad spend included?

No. Our plans are our fee only. Ad spend goes directly to Google, Meta, or wherever we advertise, and it’s yours. Each plan includes managing ad spend up to a monthly amount: $5,000 on Foundation, $10,000 on Growth, $20,000 on Scale. Above that, management is 10% of the spend over the cap.

Why a 12-month agreement?

Because the work that lasts (search position, reviews, AI recommendations) takes months to build. We back it with a 120-day exit if we haven’t increased your qualified leads.

What do you need from me to start?

Access to your Google Business Profile, your ad accounts (or we’ll open them in your name), and your website, plus permission to install conversion tracking. That’s how we prove the leads we deliver.

Can you work with my CRM, phones, or booking system?

It depends on the system. We look at your setup and tell you what we can connect before you commit to anything.

Do you work with my type of business?

We work with established local businesses that customers find nearby: home services first, plus dental, medical and other professional practices. If we don’t think we can help, we’ll tell you.

Who will I actually work with?

A Rootstock strategist leads your account and is on your calls. Our systems handle the routine work, so people’s time goes to your strategy.

Do I own my accounts and data?

Yes. Your Google profile, ad accounts, website, and customer data are yours.

Find the root cause first.

Free. About ten fields to fill in. You get your biggest leaks ranked, each with the evidence behind it and what it’s likely costing you.

Get your Root Cause Review